All My Friends Ep#53 Adrian Schneider | Breadmaker

Written By – Liam Donoghue

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Episode 53 has been put together by DJ & producer Adrian Schneider on behalf of Breadmaker Records. Adrian specialises in light and melodic techno which is geared towards getting a dancefloor moving. His mix is an hour of pumping, melodic, house, and techno that is perfect for a big room club.

You can listen to Adrian’s latest EP, New Frontier,  on Spotify now.

We also caught up with label owner Mortiz Herrmann & Adrian to talk about the Breadmaker journey and the logistic of running a record label. Catch the interview below.

Hey Moritz, Breadmaker was founded in 2013, what made you start the record label and what is the label’s mission? 

Moritz Herrmann: Breadmaker always was (and still is) a platform to release and showcase the creations in and around the Breadmaker studio. It is vital for us to deliver a combination of singer & songwriters, including DJs and producers. If we have a mission, then it is to produce the best output possible via many genres.

What advice would you give to new producers looking to get their first EP signed to a record label? What do you like to see from an artist when they’re sending demo over to you? 

Moritz Herrmann: We love supporting artists on their journey, helping them find their sound and making the most out of their potential. But they should have definitely passed the stage of changing their stage names a dozen times though, as that doesn‘t help anyone really. You want my best piece of advice? Do not get stuck focusing too much on optics. Just focus on creating. Creating over and over again is what really pushes the quality of your material forward. Also, your DJ logo is just as unimportant as how many styles of sound you represent.

 

You’ve been running breadmaker for 7-years, you must have learned a lot in that time. What advice would you give to new label owners looking to get started?   

Moritz Hermann: Laughs.. Yes, we have already managed to push out 50 releases in that timeframe, something we are unbelievably proud of. It is a strong representation of the personal journeys the artists have gone through, and of personal relationships. An experienced friend of mine gave me an important piece of wisdom on my way right at the start: never let anyone stress you. Which means… the releases come in time, fitting to your tempo. And not any other way.

Hey Adrian, I hope you’re well and everything’s cool. Thanks for coming on the blog, I’m really excited to have you, and Breadmaker, on the show. I always like to start these interviews by asking my guests to tell us a bit about themselves. What does your musical journey look like? When did you start producing/ dj’ing and why?

Hello Liam, so first of all thank you for having me on the Blog.

So the whole thing started around 2015, when my cousin got me my first club gigs. I was not even 18 years old at that time, so it wasn’t always easy. But I connect many funny moments when I think back to that time. My producing efforts were a bit aimless in the early days. When I think back, there weren’t many good tutorials online, like nowadays. So for me it were the relative limitations of the Native Instruments Machine (which I bought roughly at the same time) to expand my knowledge continuously and not be overwhelmed. Then later I got in touch with Ableton live and was blown away from the software.

 

You’ve recently released your latest EP New Frontier, what does your creative process look like when you’re creating an EP and producing music?

This EP in particular differs a bit from the music I produced before. Mainly I was experimenting with my first hardware synth. Through an analog delay, I understood the importance of elements that are not always exactly in time.

You can hear that in ‚Tolerance‘ here the Lead delay modulates over Time and therefore creates tension. Always keep your listeners interested by variation.

 

Can you give us an idea of what your studio setup looks like? Is it piled high with hardware or do you prefer working with a DAW and a few midi controllers?

I mainly work inside of Ableton live but I like the limitation you got when working with hardware. The simplest sounds are often the best. I also integrate sometimes elements I just recorded with my Phone, especially weird metallic percussion Sounds.

 

Do you like your productions to focus on a specific genre or sound? Do you have any other artists you look to for inspiration?

So I think it’s always wise not to get completely stuck in one genre and take in outside influences. On the other hand it takes a lot of time and work to understand how the tracks of a genre work, how the labels are connected and why certain artists shape the sound of the genre. I haven’t completely found my sound yet, but I have found a good place between progressive and organic melodic house.

 

Could you tell us a bit about the mix you put together for AMF? Are there any standout tracks in the mix you can share with us?

Listen closely I played some tracks from the EP.

 

Finally, what do you have on the horizon you can tell us about? Have you got any releases coming up or events in the pipeline?

This year is the first year where I told myself that I wanted to release more music than in the last years. So yes, I do not want to mention anything specific, but there is more to come.

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